L'Oreal Paris Excellence Ash Supreme (7.17 Ash Blonde) with Purple Technology - 1 Pc
Elevate your hair color to a new level of elegance with L'Oreal Excellence Ash Supreme. This version is specifically designed to provide a rich, cool-toned Ash Blonde (7.17) that lasts, thanks to the innovative Purple Technology. This technology works to neutralize unwanted brassy and yellow tones that often appear after coloring light hair. It offers a "Triple Care" routine: protecting your hair during coloring, gently cleansing the scalp post-color with the included Purple Shampoo, and deeply nourishing strands with the Purple Mask to ensure the ash effect remains bright and cool.
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Secure PaymentsSecure and protected payment methods to safeguard your data.- Key Ingredients
- Purple Technology: Anti-brassiness ensures a pure, cool color.
- Triple Care: Protects, cleanses, and nourishes hair in one box.
- 100% Coverage: Perfect for completely hiding grey hair with an attractive natural look.
- Pleasant Scent: Creamy formula with a non-irritating scent during use.
- Product FormHair Color Cream
- Package Size1 Pc
- Caution & Warnings
- Hair colorants can cause allergic reactions; follow the 48h allergy test instructions.
- Avoid contact with eyes; if contact occurs, rinse immediately with water.
- Do not use if the scalp is irritated or has open wounds.
- Keep out of reach of children.
- Storage ConditionsStore in a cool, dry place away from direct sunlight and high heat.
- How To Use
- Wear gloves and mix the coloring cream with the developer in the applicator bottle; shake well.
- Apply the mixture to dry, unwashed hair, starting from the roots to the ends.
- Leave for 30 minutes (or as per the instructions for your hair type).
- Rinse with water, then use the provided Purple Shampoo to cleanse the scalp.
- Apply the Purple Mask, leave for a few minutes, then rinse for shine and a cool tone.
- ConcernsBrassy tones post-coloring, grey coverage, hair damage due to dye
- Skin TypeAll Hair Types
- Package Content
- Coloring Cream (with ash reflects).
- Developer Cream.
- Gentle Purple pH Shampoo.
- Purple Mask for long-lasting ash color.
- Protective gloves and instruction leaflet.
Q1: What distinguishes "Excellence Ash Supreme" from the regular Excellence dye?
A1: The distinction lies in the "Purple Technology"; it includes a Purple Shampoo and Mask (Anti-Brass) specifically formulated to maintain cool ash reflects and prevent the color from turning orange or brassy over time.
Q2: Does this dye cover white hair (grey) completely?
A2: Yes, L'Oreal Excellence is renowned for its 100% grey coverage while maintaining hair shine and strength.
Q3: Does this hair color cause dryness?
A3: No, thanks to the Triple Care system enriched with Pro-Keratin and protective serum, the dye strengthens and smooths hair fibers, leaving your hair silky and protected.
Q4: How long does the cool ash effect last?
A4: The color lasts for weeks. It is recommended to use the included Purple Mask once a week to maintain the cool tone and brilliance.
Q5: Is an allergy test necessary before coloring?
A5: Yes, it is essential to perform an allergy alert test 48 hours before use by applying a small amount behind the ear or on the inner elbow to ensure no allergic reaction.